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Every day more companies
recognize the untapped potential of the Hispanic market and are
using more resources to service accounts in Spanish.
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This sector of the U.S.
population offers an opportunity for growth to almost every
industry, provided they market successfully.
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There are 44.3 million
Hispanics, 15% of the American population. Hispanics are now
the nation’s largest minority group
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According to the 2000 U.S.
Census: 16.1 million foreign born Hispanic adults, 13.2
million U.S. born adults, 15 million children. This means, the
majority of Hispanic adults in America today are immigrants,
and grew up speaking Spanish as their first language
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Each state and local Hispanic
population is unique in terms of make-up of countries of origin,
immigrant and native-born, citizen and non-citizen.
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Each group may have its own
micro-culture as well. Having an understanding of this is key to
successful marketing.
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According to the 2006 Exit
Polls, Hispanics were 8 percent of the national electorate, of which
half, about 4 percent, are foreign-born Spanish speakers
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The local newscast of Univision
is the number one local newscast in 16 markets, including
Albuquerque, El Paso, Houston, Las Vegas, Los Angeles, Miami,
Phoenix and San Francisco
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In the last TV season, Univision
beat the 4 major networks – ABC, CBS, Fox and NBC – in primetime, in
the most coveted demographic, 18-34 year olds, 31 times
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In 2006, the World Cup Soccer
Finals had twice the viewership of the average game in the NBA
finals driven by Spanish-language viewers on Univision
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In any given month 80 % of the
American Hispanic community watches TV in Spanish
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Video clip news and information
is our primary way to reach this audience |
